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Copywriting for Christians: How to sell without selling your soulBy Dominic Bnonn Tennant
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Christian entrepreneurs and business owners have told me how they struggle with the ethics of copywriting and salesmanship.
I have experienced this struggle myself.
As someone who believes that Jesus is God incarnate, that the Bible is his word, that I am saved entirely by his own merit, and that I should try to be more like him every day, I am well acquainted with the nagging suspicion that Jesus would not write copy.
My day-job as a copywriter and copy coach happens in a world of sleazy sales strategies and mendacious marketing methods. So there have been many days where I have pondered how Christians can compete—without dishonoring the Savior who bought us.
How can we sell without selling our souls?
Let me reassure you that it can be done—I’ve been making a good go of it since 2010. Not always perfectly; I’ve made false steps, and I’ve had to examine not only the practices and techniques that secular marketers take for granted, but also my own conscience and character.
But by God’s grace, I have become known for teaching a copywriting method that is both highly effective, and highly God-honoring.
I’d like to help you steer that same path.
In fact, this may surprise you, but being a Christian is actually a natural advantage to being an excellent copywriter; it’s not an impediment at all. If you’ve been struggling with the ethics of copywriting, I’m going to show you how the truth can set you free.
It starts by putting copywriting in its proper place.
We automatically think of salesmanship in terms of persuading people to buy. That's the dominant, secular view. And it makes the whole process of copywriting, marketing, and sales seem suspect. It muddies the waters when we assess not just the idea of selling, but also particular methods or techniques.
The solution is to reframe salesmanship into a biblical category.
You may be surprised to discover that there is a major Christian doctrine that salesmanship fits into perfectly—a doctrine you likely understand quite well.
In "Copywriting for Christians," I explain this biblical copywriting—and show how it naturally answers questions like, "Isn’t arousing desire for your offering playing on people’s lust and greed?"..."Is it right to evoke fear to increase the sense of urgency?"..."Doesn’t value-based pricing seem rather like using an unjustly weighted scale?"..."Can I really make 6 figures without taking more than my share?"
...And ultimately: "How can copywriting honor and glorify God?"
Grab yourself a copy of the book to find out how these questions all come together around a simple answer, provided by God in his word.
- Sales Rank: #882446 in eBooks
- Published on: 2016-02-20
- Released on: 2016-02-20
- Format: Kindle eBook
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